In the world of home gym equipment, the consumer is bombarded with a constant stream of ads depicting beautiful women and handsome men enjoying themselves using the latest home exercise contraption. It’s a well known fact that most home exercise purchases end up not being used to hang laundry or are simply not used at all. With this in mind, the consumer should carefully choose not only the brand, but type of equipment as well. Brands such as Nordic Track tout the highest customer satisfaction in the industry, stating that more of their customers still use their product than customers of any other line. This has as much to do with the quality of the product as it does the design and type of product.
Home gym equipment needs to be easy to use, easy to transport (from room to room for example), reliable, and well made. Most Nordic Track products fit all these categories. The gym quality products are generally well made, but are often heavy and difficult to move from room to room. Customers who find that they can vary their workout location with a minimum of effort are more likely to continue using their purchase.
The types of equipment that are most often abandoned by users are treadmills and weight benches. The types of equipment that have the highest rate of re-use by original consumers are elliptical and recumbent bikes. Unfortunately, these are also typically the most expensive.
However, regardless of the type of purchase, the consumer that is successful in their exercise regimen is one that actually has a regimen. The consumer that purchases exercise equipment as an emotional decision will likely not be using that equipment in six months. However, the consumer that purchases exercise equipment as a means to an end, with a goal in mind and plan to achieve that goal, will likely be using that equipment years down the road.
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