The research has been done, the results are in and great looking and comfortable plus size activewear abounds! It has not been so very long ago that a larger sized man, woman or child was at a loss to find larger sized clothing for every day life, let alone clothing comfortable enough to work out in. At that time, activewear was limited to tight fitting spandex geared toward a “so-called” perfect size 6 for women. It is now estimated that 64% of adults and 33% of children in the US are considered to be overweight. What could be better for encouraging a healthier lifestyle than the introduction of plus size activewear?
Now, it is possible to feel comfortable and to look stylish and yet adequately covered while working out. Those at the helm of decision making in the fashion industry have finally taken those statistical numbers into account when buying clothing for the retail consumer. Adidas and Nike have introduced plus size active wear lines into their merchandise. It is simply good marketing to promote products to the majority of the population, and it’s a step which would seem long overdue. The good news here is the general trend. You no longer have the need to go in search of the plus sized goods. They are coming to you now. JC Penney and Sears include active wear in their catalogs and on their websites. Lane Bryant has long been a supplier of fashion for larger women, but now they are really expanding their lines to include smart and stylish clothing for younger women. The website for AlwaysForMe.com is enticing. They sport fuller figured undergarments and other lines that are sexy and form fitting. After comparing the prices of the larger sized clothing versus the Small, Medium and Large sizes so long generally accepted as “normal” sizes, one is delighted to find very little difference in pricing.
Here again, over half of the population now falls into the plus size category. This is not a niche’ market any longer. This shift in thinking should also be helpful for the self esteem of overweight children and teens as well. To know they are fashionable and well dressed no matter what their size will, no doubt, make a difference in their over all feelings about themselves. To be able to wear Nike clothing that not only fits, but also compliments them, is something a larger youngster only dreamed of just a few years ago. Now, it’s easy to find absolutely fabulous plus size active wear.